“As digital campaigns intensify, slogans like ‘Kadakku Purathu’ and ‘Irunda Kalam’ have become central to the political messaging of rival fronts,” notes D. Dhanuraj, Chairman of the Centre for Public Policy Research.

“While such online narratives can energise party supporters and shape political discourse, Kerala’s electorate has traditionally shown resilience and tends to evaluate governments based on governance, policy outcomes, and everyday issues rather than just digital propaganda.”

Dhanuraj shared these insights with Mathrubhumi English, discussing how social media narratives, political messaging, and voter awareness interact in Kerala’s evolving election landscape.

Click here to read the full article on Mathrubhumi English.