Centre for Comparative Studies
November 27, 2013
‘Delhi or Kochi, this metal is hot property’, Times of India, 27 November, 2013 Kochi: Finance minister P Chidambaram may describe gold as a costly non-essential commodity,but for the average Malayali, the yellow metal still retains its allure.A study done […]
November 21, 2013
The primary objective of this paper is to study gold and consumer behavior. The respondents were consumers from various selected gold jewellery outlets in Cochin and Delhi. During the course of this study, the researcher tries to find the various […]