Varsha currently leads Analytics & Growth initiatives for an e-commerce platform at IBM, where she leverages the power of choice architecture to drive positive user experiences and growth in engagement, adoption, and retention. Prior to this she was developing AI-informed solutions to address IBM’s business challenges, using predictive technologies, Robotic Process Automation, and recommendation engines. Her academic focus areas are in Economics and Public Policy. She graduated from the University of Warwick (BSc Economics) and Carnegie Mellon University (MSc Public Policy & Management), where she developed focus and expertise in the upcoming field of Behavioral Economics, having collaborated with specialists such as Prof. Andrew Oswald, and Prof. Alessandro Acquisti. While at CMU, she supported research around digital privacy, security, and technology policy along with choice architecture and attitudes towards these topics. She also collaborated with US agencies such as DHS and industry officials during her Capstone project to provide findings and recommendations around federal cybersecurity management in the US. Owing to her research experience at American Institutes for Research on International Education topics, she is interested in international and cross-cultural nuances to socio-economic and technological developments.