Centre for Comparative Studies
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March 10, 2020Social Media Shaping Political Opinion and Impacting Poll Campaigns
Diminishing readership of the print media and the entry of smartphones have strengthened social media’s role in shaping political narratives. In a way, it has become a linkage between the governing body and those who are governed, with people feeling increasingly that they can connect on an individual basis with their chosen representatives. In recent years, many politicians have taken to social media to connect with the general masses.
CPPR Research Intern, Dipika Mohinani writes..
