The Indian Premier League (IPL) is a professional Twenty20 league cricket competition in India, initiated by the Board of Control for Cricket in India (BCCI). The IPL began in 2008 and at present the fourth season is taking place across various Indian cities. Initially there were only eight teams competing in the IPL; however, two more teams were added taking the final tally to ten.
The IPL is controlled by the IPL Governing Body headed by BCCI vice president Chirayu Amin. In 2010, IPL became the first ever sporting event to be telecasted live on YouTube. In the same year, its brand value was calculated to be USD 4.13 billion. Today, IPL is the second highest paying league in the world, next only to NBA. USD 3.84 million is the average per annum salary of a player in the IPL, and all the teams are presently valued at a high premium with respect to the original price.
The IPL has successfully combined sports and entertainment and created a new niche market segment called sport entertainment. Today, IPL occupies the top spot in the advertising strategies of all companies across the spectrum. Large corporate houses like Reliance Industries Ltd, United Breweries and India Cements have floated their own teams.
To understand the IPL market better, Civitas is conducting a detailed study of the league and its market dynamics, encompassing areas like viewership, marketing and branding strategies of franchisees, and impact on the economy (micro and macro). The project assumes more importance since a new team Kochi Tuskers Kerala belongs to Kochi from where Civitas operates. The study essentially revolves around the following core areas: Impact of IPL in Kochi and Kerala, new business opportunities generated in Kerala due to the IPL, preparedness of the city to host the matches especially in terms of transportation, hospitality, law and order, branding strategy for the team and estimation of revenue generation.
RESEARCH PROGRAMMES
Digital RTI Mission
Digital RTI Mission is a project by Centre for Public Policy Research which aims at making Kerala the first RTI digital state of India and later expanding it to the rest of India.
L3 (Law, Liberty & Livelihood) This project aims to study the livelihood regulations and entry level barriers for informal sectors in 63 Indian cities.The project is supported by Sri Dorabji Tata Trust and implemented in partnership with Centre for Civil Society (CCS). [read more]
India Development Indicators
India Development Indicators is an online platform that leverages existing investments in data by standardizing, harmonizing, and visualizing development data at various resolutions such as state, district, parliamentary constituency etc.
[read more] School Chain Index
A project supported by Fraser Institute, Canada to trace and analyse managements in India that handle more than three schools. [read more]
COMMUNITY DEVELOPMENT PROGRAMMES
The Right to Information Campaign
CPPR is the leading organisation active in RTI Act Campaign across Kerala. The Centre has conducted numerous awareness sessions to increase the common man's access to the act through practical knowledge dissemination. [read more]
ADR Alternative Dispute Resolution (ADR) mechanisms are out of court settlements aimed at settling disputes in an amicable manner. CPPR has initiated a campaign to take the benefits of ADR to the common man to get timely and cost effective justice. [read more]
Externship Externship is a unique concept of CPPR to encourage research entrepreneur- ship among the youth of indegenous and rural communities and empower individuals to generate solutions to their problems. [read more]
YOUTH DEVELOPMENT PROGRAMMES
Theatre Workshop
Rangsanskruti, an existing theatre group engages in conducting workshops designed to discover and enhance creative abilities and skills of participants. [read more]
Soft Skills Development Training
It aims to build up the competencies of the employees so that it compliments with the organization’s core strengths in maximizing productivity & profitability. [read more]
URBAN GOVERNANCE
Urban Research
This wing dwells into the importance for urban research as more than half of the world’s population lives in urban areas. Over 90 percent of urban growth is taking place in the developing world. Over 1 billion people live in slums worldwide. Aproximately 360 million people live in the low elevation coastal zone in urban areas.These increasing issues relating to traffic, transport and infrastructural set up in urban areas has led to a paradigm shift in the way we move forward. Urbanization is now considered a key element in promoting economic growth, if well managed. CPPR has taken up this initiative with the focus to help the corporation to find solutions to the urban problems in Kochi, recommend policy changes and to make sure that the policies are implemented on time.
The Indian Premier League (IPL) is a professional Twenty20 league cricket competition in India, initiated by the Board of Control for Cricket in India (BCCI). The IPL began in 2008 and at present the fourth season is taking place across various Indian cities. Initially there were only eight teams competing in the IPL; however, two more teams were added taking the final tally to ten. 
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Theatre Workshop
